The main goal of anti-crisis financial management is to restore the financial equilibrium of the enterprise and to minimize the size of the decline in its market value caused by financial crises.
In the process of implementing its primary objective of anti-crisis financial management of the enterprise is aimed at solving the following main tasks:
1) Timely diagnostics of pre-crisis financial condition of the company and adopting the necessary preventive measures to prevent financial crisis.This task is realized through the implementation of continuous monitoring of the financial condition of enterprises and factors of external financial environment, which have the most significant impact on financial performance.
2) the Elimination of insolvency. This task is most urgent in the task system of anti-crisis financial management of the enterprise in the diagnosis of any form of its financial crisis. In some cases, realization of this task allows you to stop the deepening financial crisis, the company to restore its image among business partners and obtain the necessary lead time for the implementation of other anti-crisis measures.
3) the Restoration of financial stability. This is one of the main tasks of ensuring the implementation of the main goal of anti-crisis financial management of the enterprise, requiring the efforts and expenditures of financial resources. The realization of this task is carried out by gradual structural adjustment of the financial activities of the enterprise. In the process of a financial restructuring of the enterprise in the first place should be ensured, optimization of capital structure of current assets and cash flows, and in some cases decrease its investment activity.
4) Prevention of bankruptcy and liquidation of the company. The task facing the anti-crisis financial management of the enterprise in the diagnosis of deep or catastrophic systemic financial crisis. Generally, the internal mechanisms of financial stabilization, and the volume of own resources of the enterprise are insufficient to overcome such financial crisis.
5) minimize the negative effects of the financial crisis of the enterprise. This task is implemented by assigning a positive outcome to the withdrawal of the company from the financial crisis and stabilize the quality of structural reforms of its financial activities, given its long-term prospects.
The methods of crisis management include a whole Arsenal of methodological tools, including the complex of events from pre-diagnosis crisis to methods to remediate and overcome.
Diagnosis of crises in organizations is a set of methods aimed at identifying problems, weak and bottlenecks in the management system, which are causes of unfavorable financial condition, and other negative performance indicators. The diagnosis can be understood as the assessment of the company's activities from the viewpoint of obtaining the overall management effect, and as the variance, the existing parameters of the system are initially set, and how assessment of organization functioning in the mobile, the changing external environment with the aim of preventing crises.
Tools of diagnostics of the crisis state, such as: statistics, modeling, prediction, experiment, expertise, marketing research, etc., are used depending on the type of crisis and the forms of its manifestations. Systems analysis of signals about possible changes of the status and the competitive status of the firm allows us to consider collectively a number of parameters that are the indicators of crisis, of growing threats to the fulfillment of the mission of the company, or, alternatively, may indicate the empowerment of the organization. This technique is effective on the stages of early diagnosis of crisis, when the aim is to prevent them, to prevent further deterioration of performance.